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Market Research

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Guiding key market decisions

Market research is a systematic gathering and interpretation of information about individuals or organization firms using statistical and analytical techniques of the applied social sciences to gain insights or support the decision making process.


Our market research expertise covers on-field data collection, large-scale visitor-ship surveys, questionnaire design, quantitative and qualitative research.

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Market Research Surveys

  • Large Scale Visitorship Surveys

  • Perception Survey

  • Event Satisfaction Survey

  • Public Opinion Survey

  • Awareness Survey

  • Travel Behaviour Surveys

Focus Group Discussion/Interviews

  • Case Studies

  • Fieldwork Observations

  • Qualitative Review of Statistics

  • Interpretive Analysis

  • Data Coding

  • Quantitative Research Techniques


  • Experiments

  • Correlational Analysis

  • Mathematical Modelling

  • Regression Analysis

Online Market Research

  • “Device-on-the-go” strategy

  • Online and Real-time Analysis

  • Integrated Survey Platform

  • User interface Optimisation

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